Pernod Ricard, the global alcoholic beverage producer, recently launched its 2030 Sustainability and Responsibility campaign that outlines the steps it will take in order to support the United Nations Sustainable Development Goals. Pernod Ricard has set eight targets in its 2030 plan that address environmental issues, packaging waste and social responsibility. The multinational company owns brands such as Jameson, Malibu, Absolut, Olmeca, Kahlua and Beefeater.
These eight targets are based on four fundamental pillars; nurturing terroir, valuing people, circular making and responsible hosting. Each of these pillars in the 2030 plan has defined goals and measurable outcomes that will allow Pernod Ricard to monitor their progress. The following pillars will reduce the multinational company’s impact on the environment and improve its social responsibility.
This pillar of commitment focuses on the earth and its biodiversity. Pernod Ricard promises to address the challenges of climate change to ensure that farmers and vintners are able to produce quality ingredients for their beverages. The company has committed to ensuring that all of its global affiliates will engage with a strategic biodiversity project by the year 2030.
In addition, Pernod Ricard will develop and nurture agriculture projects in eight wine regions around the world; Argentina, Australia, California, China, Cognac, Champagne, Spain and New Zealand. The company will help over 5000 vintners to improve the quality of soils, reduce erosion and nurture their ecosystems.
This pillar relates to valuing the diversity and instilling fairness among the people affiliated with Pernod Ricard’s entire supply chain. The company will ensure equal pay by 2022 and its top management structure will be gender-balanced by 2030. All employees will receive future-fit training every three years to promote skills development.
Pernod Ricard will also train 10 000 bartenders in hosting skills by the year 2030. These bartenders will learn how to host consumers in the most sustainable way, by reducing waste and sourcing plastic-free products.
Pernod Ricard is committed to minimising waste at every step of its operations. This pillar deals with producing and distributing products in such a way that helps to preserve natural resources, reduce carbon emissions and minimise packaging waste.
By 2025, the company will ban all promotional products made from single-use plastic. It will also ensure that 100% of its packaging will be recyclable, compostable, reusable or biodegradable. Pernod Ricard is also aiming to improve the recycling rates in its 10 largest markets by 2030. “We know that our customers have now come to expect our brands to be responsible and respectful of the environment – values that have been at the very heart of our business since its inception,” says Pernod Ricard vice president of sustainability and responsibility Vanessa Wright.
The business will try to reduce water consumption in drought-prone areas in which it operates, such as India and Australia. Pernod Ricard will replenish all of the water it consumes on production sites in these countries. It will also reduce its carbon emissions by 50% come 2030, in line with its Science-Based Targets initiatives.
As an alcoholic beverage manufacturer and distributor, Pernod Ricard has a significant role to play in the responsible consumption of its products. The company will tackle alcohol misuse and drunk driving in a number of targeted awareness campaigns. By 2030, every affiliate of Pernod Ricard around the world will have at least one programme that deals with alcohol abuse.
The business will also expand its Responsible Party programme to reach over one million young adults across the globe. This programme is aimed at raising awareness of responsible alcohol consumption amongst students and young adults.
“These 2030 commitments provide us with a focused framework across our business in helping to address some of the biggest sustainability issues, so consumers can enjoy our products in a convivial and sustainable way,” explains Wright. Consumers are becoming more aware of social and environmental issues so these commitments will help to instill a culture of waste reduction and social responsibility.
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